Barry now produces under the banner ElevenO2 Creative, collaborating with networks, brands and corporations such as truTV, USA Network, ESPN, CBS Sports, MSG Network, Meredith Corp, MetroPCS, and Frito-Lay. He transforms marketing briefs into creative executions, and is hands-on throughout the lifecycle of each project, from concept to post. He is committed to embracing, elevating, and strategically connecting brands with their target audience.
Known for his ability to create complex, powerful images and storytelling talents across an array of advertising categories, Traverso’s reel runs the gamut from the thoughtful and subtle, as seen in PBS “Choices,” to the more hard-hitting images that power his work for Bud Light and Coors Light, and the quirky stories that drive his work for Suzuki. His PSA “Drunk” for Nissan won a Silver Lions at Cannes in 1998.